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What is an Adwords Keyword Tool?

Adwords Keyword Tool

The Adwords Keyword Tool is a tool that helps you find the right keywords for your Google Ads campaigns. It can help you discover new keywords, research how often they are searched, and get bid estimates for each keyword. You can also create and save your keyword plan, and launch your campaign from the tool. The Adwords Keyword Tool is also known as the Keyword Planner. You can access it from the Google Ads website or app.

How do I use the Adwords Keyword Tool?

The Adwords Keyword Tool, or Keyword Planner, is a tool that can help you find and plan your keywords for your Google Ads campaigns. To use the tool, you need to follow these steps:

  • Sign in to your Google Ads account or create one if you don’t have one already.
  • Click on the Tools icon in the top right corner and select Keyword Planner from the drop-down menu.
  • Choose one of the options: Discover new keywords or Get search volume and forecasts. The first option will help you find new keywords related to your product or service. The second option will help you estimate the performance of your existing keywords.
  • Enter your words, phrases, or URLs related to your business and click on Get Results. You can also use filters and settings to refine your search.
  • Explore the keyword ideas and metrics that the tool provides. You can see the average monthly searches, competition, and suggested bids for each keyword. You can also see historical trends and breakdowns by device or location.
  • Select the keywords that you want to add to your plan by checking the boxes next to them. You can also create ad groups to organize your keywords by theme or category.
  • Click on the View Forecasts button to see how your keywords might perform based on your budget and bid settings. You can adjust these settings and see how they affect your metrics, such as clicks, impressions, cost, and conversions.
  • When you are satisfied with your keyword plan, you can save it to your account or download it as a CSV file. You can also create a campaign based on your plan by clicking on the Create Campaign button.

Here’s how it works:

The AdWords Keyword Tool, now known as the Google Ads Keyword Planner, is a free tool provided by Google to help advertisers and marketers research keywords for their pay-per-click (PPC) advertising campaigns. It’s a valuable resource for anyone looking to run ads on Google’s search engine or display network.

  • Keyword Research: Users can input specific keywords or phrases related to their products, services, or content. The tool then provides a list of related keywords and phrases that people commonly search for on Google.
  • Keyword Data: The tool offers data on each keyword, including the average monthly search volume, competition level, and suggested bid amount. This information helps advertisers understand which keywords are in high demand and how competitive they are.
  • Keyword Ideas: In addition to the initial keywords entered, the tool provides a list of keyword ideas that may be relevant to your business or campaign. This can help expand your keyword list and discover new opportunities.
  • Historical Data: The Keyword Planner also allows users to view historical data on keyword trends, which can be helpful in planning seasonal campaigns or understanding long-term trends.
  • Budget Estimations: For advertisers, the tool can estimate the potential cost of running ads with specific keywords based on their target location, bid strategy, and daily budget.
  • Ad Group Suggestions: It can suggest ad groups based on your keywords, helping you organize your campaigns effectively.

Last Words

Overall, the Google Ads Keyword Planner is a powerful tool for conducting keyword research, optimizing ad campaigns, and making data-driven decisions to improve the performance of online advertising efforts. Keep in mind that Google’s tools and interfaces may evolve over time, so it’s a good idea to check the latest documentation or access the tool directly through the Google Ads platform for the most up-to-date information and features.

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